Engage Your Prospects With
One year ago, following in the footsteps of other digital media giants, LinkedIn officially introduced its own video strategy. The ability to share video on LinkedIn is critical because it has emerged as perhaps the most trusted platform for B2B networking, while social media networks such as Facebook have lost some of their appeal for serious business purposes.
User-generated video is an effective way to share information, insights, and perspectives in a direct and engaging manner that is often more personal than written communication, and LinkedIn understands this. The company has made it easy for you to share video through your LinkedIn feed — just upload it from your computer or link to a YouTube video. (Unfortunately, the LinkedIn mobile app does not yet allow you to upload directly from your phone, which makes sharing video on LinkedIn a two-step process if, for example, you are trying to use your phone to record and share video from a trade show floor. But the company says it will address this issue in future updates.)
LinkedIn does, however, give you ... read more