view in a browser


Clients Making the News



IP Adoption Gathers Momentum

read more

IP Showcase

via

Featured In: IBC365



SMPTE Promises Jam-Packed IBC Show

read more


SMPTE

Featured In: TV Technology



Myths and Truths About Standards Conversion

read more


InSync Technology

Featured In: The Broadcast Bridge



Vitec Group Supports Local East Anglia Filmmaker and Cast to Produce Debut Feature Film

read more


Vitec Group

Featured In: theFuture.tv



La FZ Productions con gli squali e Vitec

read more


Vitec Group

Featured In: Radio & Television Monitor


Lights, Camera, Action!

Tips for Making a Great Video

Lyndsey Albright

At this point, your trade show preparation is probably behind you. Booth designs have been finalized, flights and hotels are booked, and your R&D teams are probably heads-down making final touches to the products you’ll be showing.

So, now’s the time to think about how you’re going to present your products to the world.

Videos are a great way of showcasing everything from individual products to complete solutions. It’s pretty rare to have all your latest products on display in one place, with all your key staff on hand. So why not schedule video interviews with key publications or take the opportunity to record your own video at the show?

A short video can be a great addition to your website, newsletters, and social media postings.

Here are a few handy hints to make sure you get the best results:

Plan ahead

It’s important for the interviewer and interviewee to think in advance about the key messages they want to convey. Hoping for the best once the camera is rolling is never a good idea! Interviewers should ask leading questions that start with “what,” “how,” or “why?” Avoid questions that allow the interviewee to answer “yes” or “no.”

Think about visual aids

If you plan to use visual aids during your interview, such as diagrams or screen shots, make sure they are positioned straight in front of the camera and are large enough to be seen clearly. Better still, ... read more


Best of the Rest


OConnor’s camera assistant bag gets a glowing review in postPerspective by Emmy-nominated online editor Brady Betzel.

Read all about it

Artel Video Systems is getting into the IP spirit with three IP-centric media-delivery demos at IBC2018. You’ll also find Artel at the IP Showcase.

Find all the details here

Award-winning cinematographer Christian Herrera tells how Litepanels Gemini redefines the state of the art in LED panels for on-location shooting.

Start reading the series

 

Ready to hear how we can generate some buzz for your company?

If you think we can help you navigate the marketing landscape for your company, then click here to learn more. We’ll show you how we can help you strategize, plan, and execute your communications.

Chris Lesieutre
cles@wallstcom.com
+1 503 610 0842


Unsubscribe

Media Relations · Content Marketing · Social Media Strategy · Brand Development