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Lights, Camera, Action!

Tips for Making a Great Video

Lyndsey Albright

At this point, your trade show preparation is probably behind you. Booth designs have been finalized, flights and hotels are booked, and your R&D teams are probably heads-down making final touches to the products you’ll be showing.

So, now’s the time to think about how you’re going to present your products to the world.

Videos are a great way of showcasing everything from individual products to complete solutions. It’s pretty rare to have all your latest products on display in one place, with all your key staff on hand. So why not schedule video interviews with key publications or take the opportunity to record your own video at the show?

A short video can be a great addition to your website, newsletters, and social media postings.

Here are a few handy hints to make sure you get the best results:

Plan ahead

It’s important for the interviewer and interviewee to think in advance about the key messages they want to convey. Hoping for the best once the camera is rolling is never a good idea! Interviewers should ask leading questions that start with “what,” “how,” or “why?” Avoid questions that allow the interviewee to answer “yes” or “no.”

Think about visual aids

If you plan to use visual aids during your interview, such as diagrams or screen shots, make sure they are positioned straight in front of the camera and are large enough to be seen clearly. Better still, ... read more

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Chris Lesieutre
+1 503 610 0842


Media Relations · Content Marketing · Social Media Strategy · Brand Development