Survey Says ... What Editors Think About At-Show Press Meetings
It’s trade show season, and if you’re like most marcom folks in the industry, you’re doing everything humanly possible to book as many meetings with editors as you can. But if you’re finding it harder and harder to get on the editors’ calendars, you’re not alone. As publications consolidate or downsize, journalists are becoming ever more pressed for time, so they’re being more selective about how they spend it.
We surveyed some of the most influential editors in the industry about this very topic. We asked them how they felt about at-show booth meetings, and here’s what they had to say:
Keep regions in mind. For example, only request a meeting with a German publication if you are active in Germany. That means having customers or participating in events in the region. It might help to have your regional distributor attend the meeting. Editors appreciate talking with someone knowledgeable about their country or region.
Make sure you have something new and interesting to talk about. Editors appreciate relationship-building, but at these shows, their time is tight, and if you don’t have ... read more