Las Vegas, April 18-22
London, May 13-14
Barcelona, Feb. 24-27
Los Angeles, Calif., Feb. 25-27
Rancho Mirage, Calif., Feb. 17-20
Amsterdam, Feb. 11-14
Becka Lesieutre joined Wall Street Communications earlier this year as a marketing assistant. She answered a few questions to help us — and you — get to know her better.
What’s the most important lesson you’ve learned in the past year?
Do the thing! If there’s something you’re dreaming of doing, thinking/planning/talking will only get you so far before you have to take the leap! You never know where you’ll end up, but you’ll find that the important people will support you no matter what.
How do you recharge?
A trip to the beach. Whenever I’m feeling particularly grumpy, I’ll head to the coast to put my feet in the sea and chill out. It does the trick every time!
What’s your favorite part of working at Wall Street Communications?
Getting to learn something new and trying something different every day! There are a lot of elements to the job, so there’s always an opportunity to pick up new skills. The people in the company are also brilliant. They come to PR from such a wide range of backgrounds. Everyone has a different experience or perspective to bring to the table. It’s awesome.
Cindy Ryan joined the Wall Street Communications team earlier this year as a marketing operations assistant. She plays a vital role in getting client news out to the trade press.
Cindy answered a few questions to help us get to know her better, and we thought we’d share.
What’s your favorite part of working in PR?
I enjoy the just-when-you-think-you’ve-seen-it-all moments: the head-shakers, the eye-rollers, the jaw-droppers, the belly-laughers, the shoulder-shruggers, the head-scratchers, the eye-crossers, and the cringers. Fortunately, there isn’t much of that nonsense at Wall Street Communications! 🙂
How old is the oldest pair of shoes in your closet?
I’m not positive, but I believe they’re 29 years old. Flaming red Ferragamo flats. Iconic. Classic. Timeless.
How do you recharge?
This is difficult to fathom after my answer to the first question, but a high mountain top or the wilderness will reset my whole outlook on life. Those breathers remind me that not one of us is even a little bit significant in the grand scheme of things, and that time marches on, just as it has for a very long time before us, and just as it probably will for very long time after us. That realization always gives me pause … and peace.
Live from New York it’s … NAB? Hot off of the heels of IBC, NAB Show New York came and went with a relative whimper. The sister show to the National Association of Broadcasters’ Vegas shindig, NAB Show New York seems like a footnote to the bigger trade shows held earlier in the year. It is, however, a show worth attending (even if it’s just for a day).
Co-located with the Audio Engineering Society (AES) New York trade show at the Javits Center, NAB Show New York is a two-for-one-deal that gives attendees and exhibitors the best of both worlds in the M&E and pro AV markets. Multiple stages were set up at both shows so that attendees could hear a wide variety of perspectives on the whole gamut of hot-button issues in both industries (particularly of note: the buzz around live sports betting). This alone makes the schlep to the west side of Manhattan worthwhile. Both shows are fairly small — certainly not the sprawling campus of the Las Vegas Convention Center — and attendees can do multiple laps around both floors in the two days that NAB Show New York is open. (AES exhibits were open for three days.) Even with 50+ new exhibitors on the floor at NAB this year, the show seemed very small, and exhibitors’ booths were, more often than not, very utilitarian. But this isn’t a bad thing.
With its proximity to IBC, NAB Show New York exhibitors and attendees may have been experiencing trade show burnout. So maybe, then, a show that gets down to the brass tacks — one that’s more about getting your name and story in front of the right people, as opposed to running demos all day long and scanning badges for leads that can be dead ends — comes in at just the right time. The relative lack of demos in any given exhibitor’s presence on the floor makes sense for a show that is more about chatting with attendees than sitting down in a conference room to sign contracts. Drawing in players from the East Coast and New York City, this is not the show where attendees wonder which exhibitor will have the best happy hour; it’s the show where exhibitors wonder who they’ll get to see and engage with. Major broadcasters, production houses, and all manner of M&E entities send teams to walk the floor, and the show’s location makes it a big draw for those that didn’t send anyone to Amsterdam the month before. This is a networking show, and it gives companies big and small even footing to draw some eyes and get their name on the radar.
Happen to shake hands with just the right people and want to talk shop over some drinks? While the area surrounding the Javits Center used to be sparse on options for dining, the newly opened Hudson Yards offers multiple venues for your power lunch. With the show only lasting two days, it’s the perfect opportunity to kick your feet up, chat with industry pros, and exhale a sigh of relief before 2020 and its monstrous lineup of trade shows roll in.
Wall Street Communications’ Sunny Branson attended SMPTE 2019, and she was impressed! She shared a few of her thoughts on the show ….
The highlight of the show for me was the NASA and AWS workflow test. The audience was able to view an interview, streamed live, with the astronauts 250 miles above the earth! From the press release: “The test took place during a special SMPTE program honoring the 50th anniversary of the Apollo 11 moon landing, and supported a special live interview with NASA Astronauts Christina Koch, Jessica Meir, and Andrew Morgan located 250 miles above Earth aboard the International Space Station and two NASA colleagues presenting at SMPTE 2019 in Los Angeles.”
I saw so many familiar faces — and met some amazing people. We had about 20 press members there, and my role at the show was press liaison for SMPTE and speakers at the show. I helped to schedule interviews with speakers, awards winners, and SMPTE staff and volunteers. During an interview with Rodney Grubbs, the Imagery Experts Program Manager for NASA, he talked about some of the imaging programs they are working on for 2024. I couldn’t believe I was in the room where these conversations were happening!
The sponsored “happy hours” each day were held in the back of the exhibits hall. (SMPTE’s strategy was to draw people in to walk by all the exhibits, and it seemed to work!) The events were fun, and they gave me — and many others — the chance to catch up with old friends and make some new connections.
I also loved the Storytellers element of the show. This was SMPTE’s second year doing these events, which mimic Ted Talks. Here’s an overview that IBC365 did: https://www.ibc.org/create-and-produce/smpte-focusses-on-storytellers-at-2019-conference/5111.article
My favorite of the Storytellers was “Moving Expectations Forward” by Jeffrey Shapiro. It was about diversity and inclusion for those with autism. Jeffrey runs Exceptional Minds, an organization training, employing, and helping those with autism become self-sufficient. I asked “With autism covering such a large spectrum, how do you decide who to bring into the program?” The answer was … they take them all. Anyone diagnosed with autism is eligible. Such an amazing organization.
SMPTE was able to secure Steve Wozniak to present the newly elevated SMPTE Fellows during the Awards Gala. We did a press release announcing this, and his PR team warned me not to send it over the wire nor to any celebrity publications. It was the first time in my career that I was warned we might have a mob on our hands. We arranged for extra security.
Science comedian Kasha Patel hosted the awards gala. I really like her humor. She uses science to analyze her jokes and presents it on an Excel spreadsheet. If you have a few minutes, this 8-minute video is worth watching: https://2019.smpte.org/home/gala