Wall Street Communications will once again sponsor the 4K 4Charity fun run, this time at IBC2019 in Amsterdam.

The 4K 4Charity Fun Run Series is a 2.49-mile running and walking event held annually in Las Vegas (NAB Show), Amsterdam (IBC Show), Los Angeles (SMPTE 2019), and Portland, Oregon. Proceeds from these events go to global and local nonprofits that support increased diversity and inclusion initiatives.

The 2019 run in Amsterdam will benefit Technovation, a global education nonprofit that empowers the world’s underrepresented young people, especially girls, to become innovators and leaders through engineering and technology. Through two programs, Technovation Girls and Technovation Families, the organization introduces underserved communities to cutting-edge technologies and empowers and equips them to apply these technologies to solve the real-world problems they face.

This year’s 4K 4Charity Fun Run will take place on Saturday, Sept. 14, at 7:30 a.m., before the show floor opens. The 4K course explores Amstelpark, a short walk from the RAI. At the conclusion of the run, participants are invited to network with snacks and beverages.

Registration is now open, with donation options starting at $15. To register or find more information, visit https://4k4charity.com/ibc.