People often talk about editorial press coverage and contributed articles as if these were a species of low-hanging fruit just there for the taking. If this were true, public relations agencies wouldn't exist. The reason we exist is because the press needs people like us to take your stories and make them meaningful for the readers they're trying to reach.

But there’s a difference between knowing a technology inside out and knowing how to communicate its significance, in the right way and the right time to the right people. That's where Wall Street Communications comes in. We've devoted our working lives to understanding the media that cover your technologies, winning the trust of leading editors and analysts, and mastering the art of communicating complex technologies and products. The goal is to make what your company is doing intelligible and relevant, not just for technologists, but also for people like VCs and salesmen.

We don't take your ideas and dumb them down. We sharpen them up by drawing you out. We'll ask you the same questions in our briefing process you're likely to hear from a journalist with a sensitive spin detector. We'll get you to articulate concepts that you might take for granted but that the rest of the world would find extraordinary. We might even identify some compelling benefit for your product that you hadn't yet thought of. "Free" publicity? Hardly. But well worth the investment.

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