Some PR people will tell you that you don't need to advertise since there are so many opportunities out there for "free publicity." As we know, however, there is no such thing as free publicity. And advertising has its advantages. While editorial opportunities driven by PR efforts can lend credibility to your story, ads give you 100% control over the message. They are an excellent vehicle, for example, when you want to promote a product for which the PR opportunities limit your ability to touch on specific benefits you want to highlight. Or when you want to tout your latest technical Emmy®, Editor's Hit Pick, Peter Wayne Award, RESI Award, or EDN Innovation Award. That's why Wall Street Communications complements its public relations practice with a range of advertising creative and media buying services, so when you're ready to advertise, you can count on an agency team that already knows your products and the media your customers read to find out about them. The creative process becomes more efficient. Less painful. Less expensive.

There's another way Wall Street saves money for those clients who choose to advertise. While most ad agencies charge their clients a commission for buying print or online advertising space, we think this is a ridiculous approach to media buying. It removes every incentive an agency might have to get its clients the best rates possible. That's why Wall Street doesn't charge commissions on ad space. We work with the magazines to get the best deal possible as part of our project or retainer agreement with you.

Advertising isn't for everybody or for every product. But if we think it's right for your company, we'll explain why and show you how we can make your ad campaign both affordable and effective.

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