In order to help our clients reach success in their marketing programs we are often called on to handle a variety of tasks. This can include anything from establishing corporate positioning, launch new products and services, demonstrating executive expertise to the media, advising and managing crisis communications, and much more. Following are a few case studies that demonstrate how we work and the results we are capable of achieving.

Encoda Systems (client 1997-2003, recently sold to Harris Corporation) - With its systems in use by more than 3,500 television stations, cable networks, cable MSOs, and DBS users worldwide, as well as more than 300 advertising agencies in North America, Encoda engaged Wall Street to present its revolutionary electronic contracting and billing system to the press and to the company’s target audiences. Although Encoda emerged as one of the 10 largest broadcasting equipment suppliers, it was seeking to reengineer the way in which an entire industry conducted business. This effort required extensive education of the key stakeholders, with a focus on financial pay-back periods. Wall Street organized press conferences with leading editors and reporters in New York at venues such as the Waldorf-Astoria, coordinated press tours of the leading publications, and generated extensive media coverage in both the trade press, as well as in publications such as The Wall Street Journal. Wall Street also coordinated campaigns to broadband and new media publications in support of Encoda’s new media initiatives. This included press support during the NCTA (National Cable & Telecommunications Association).

Furman Sound LLC (client since May 5, 2005) – Furman is a leading provider of AC power management and conditioning solutions for a variety of markets, including home theater, professional audio and music, and broadcasting. In elevating the company’s visibility, Wall Street was faced with the challenge of generating press coverage for products considered unglamorous by the industries they were trying to penetrate. Industries that catered to consumers with sophisticated, high-end components for use in the home. To solve this problem, Wall Street found glamorous settings and installations where Furman’s products were being utilized, and used those settings to obtain press coverage for the company’s products.

For example, in 2006, Furman power conditioners were specified in the $350 million restoration of the Plaza Hotel in New York City. Wall Street leveraged its relationships with industry editors to obtain dual coverage for Furman’s role in the restoration. Wall Street wrote an abstract for the story and pitched it to two sister publications: one that targets consumers, and one that targets professionals. Wall Street worked closely with both editors, offering them exclusive rights to the story, collecting images appropriate to both publications, sharing contacts, and writing a 1000-word article. As a result of Wall Street’s efforts, both publications were distributed during a major trade show with The Plaza story appearing on the cover, and additional prominent placement of Furman throughout.

Omneon Video Networks (client since 2003) – To help Omneon stand out among its competitors in the broadcasting and broadband markets, Wall Street has worked to elevate the company’s visibility with the press through concentrated press communications and by creating memorable, well-attended press events. For example, as the last stage of a comprehensive pre-NAB (National Association of Broadcasters) communications campaign, Wall Street organized a technology fashion show at Las Vegas’ Fashion Mall (an Omneon customer), where Omneon customers joined swimsuit-clad models on the runway to deliver testimonials to their success in working with Omenon’s networked media servers. The NAB Daily reported, “Sometimes the public relations folks hit one out of the park. And so it was, at the Fashion Show Mall Saturday afternoon, when Omneon’s handlers let the customers do the talking.”

Core Networks (client 2003 – 2004, recently acquired by SupportSoft) – Core Networks is a key vendor for operations support systems (OSS) that targets both the telco and broadband DSL audiences. Its systems provide performance-measurement reports as well as monitoring capabilities that allow DSL providers to introduce tiered service contracts that generate incremental revenues. Wall Street was instrumental in creating greater visibility within broadband and media publications that in turn produced new business opportunities for the start-up venture.

Scopus Video Networks (client 2003 – current) - This Israeli-based technology company has distinguished itself by becoming one of the leading worldwide suppliers of encoding and decoding devices as well as advanced systems for the management of interactive video networks.  Wall Street works closely with its marketing team in Tel Aviv and Princeton, NJ to facilitate roll-out of news announcements, speaking opportunities at industry forums and interviews with leading broadband and broadcasting publications.  Scopus has been successful in expanding beyond its core market areas of cable operators and broadcasters into video-over-IP markets with telephony buyers.

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