view in a browser

6 Ways to Boost Your Year-End Marcom Planning

Sunny Branson

As we approach the end of the year, it’s important to take a look back and think about what did and didn’t work in content creation and marketing communication over the past year. How could things be improved for 2019?

To start, we suggest taking an inventory of your content marketing efforts for the past year. Were you heavy on press releases but light on social media? Were your efforts a bit light in a region where you’re hoping to expand? Were you hitting your key themes for SEO? Were your messages consistent across all communications vehicles?

Taking an inventory of the past year is a great way to start planning for the coming year. Here are some things to think about as you consider your 2019 planning.

  1. Competitive Positioning
    How does the market view you? What are your strengths and weaknesses? Where do you see opportunities … or threats? Are there perceptions that need to be changed? To whom are you losing sales and why?

  2. Forward-Looking Goals
    What are your goals in 2019? Are you looking to penetrate new markets or delve into new regional territories? Will you be launching new products or services? Do you have an acquisition on the horizon? Thinking all this through will help you define your priorities.

  3. Events
    Based on these priorities, what events make sense for your business? There are a lot of industry trade shows, but ... Read more.


In the News


Zylia ZM-1: A mic to capture the world around you — literally

Read more.

Featured in Recording

Zylia Logo


The Far-Reaching Benefits of IP-Based Audio Stageboxes

Read more.

Featured in The Broadcast Bridge



IP ushers in a new age of fail-safe teleprompting

Read more.

Featured in TVBEurope



Litepanels Lights Up Wimbledon Coverage

Read more.

Featured in TVTechnology



ChyronHego Launches Vidigo News, a Complete Newsroom Production Solution for OTT Content Delivery

Read more.

Featured in Panorama Audiovisual.com



Eduardo Couto da Silva de Vitec Productions Solutions: Flowtech, en sus dos versiones de 75 y 100mm, es el trípode más rápido del mundo

Read more.

Featured in Produ



Installation Spotlight: McClean Bible Church

Read more.

Featured in FOH



AIMS Hosts AoIP Technology Pavilion at AES NY

Read more.

Featured in AudioMediaInternational



In Review: Sachtler Flowtech 75 MS Carbon Fiber Tripod

Read more.

Featured in ProductionHUB



What’s in Store for SMPTE 2018? Quite a Lot!

Read more.

Featured in IBC365



Timecode Systems’ UltraSync BLUE: Professional multi-camera and audio synchronization using an iPhone

Read more.

Featured in American Cinematographer



Artel Video Systems at NAB Show New York

Read more.

Featured in InBroadcast



Zylia’s AES NY Show Highlights

Read more.

Featured in InBroadcast

Zylia Logo



Best of the Rest


The great Stevie Wonder tested Zylia’s ZM-1 system at AES.

See it here.

Andrew Stone, ChyronHego’s sports performance manager, demonstrates the new features of Paint 7.5 at IBC2018.

Watch the video.

For National Opera Week, The New York Times daily newsletter called out SMPTE’s webcast “Six Centuries of Opera and Media Technology in New York.”

Check out the webcast.

ChyronHego product specialist Julian Reid gives KitPlus a tour of the PRIME workflow at IBC2018.

Watch the video.

Sonnet’s Greg LaPorte shows KitPlus a mobile workstation for editing in the field.

Watch the video.

Here’s No Film School’s review of Sachtler’s new flowtech100 tripod — along with a short video.

See it here.


Ready to hear how we can generate some buzz for your company?

If you think we can help your company navigate the marketing landscape, then click here to learn more. We’ll show you how we can help you strategize, plan, and execute your communications.

Chris Lesieutre
cles@wallstcom.com
+1 503 610 0842


Unsubscribe