Your Five-Step Plan to Max Out Trade Show Sales Leads: Start Now!
Like all exhibitors, you want to capture leads at your trade show booth: badge scans, a jar for business cards, even hastily scrawled contact information on the nearest piece of paper will suffice. Regardless of how they originate, each has the potential to deliver a quality lead, which you have every intention of following up on. But then, as you well know, something always comes up. And that means a wasted opportunity to grow your business.
Over the course of a dayslong trade show, you’re likely to end up with an overwhelming number of leads, and the last thing you want is for a promising one to fall through the cracks. That’s why it’s important to have a plan of action in place before the show even starts!
By taking ... Read more