'Tis the Season!
(To connect with all those IBC prospects)
IBC2015 over, the race is now on to connect with all those new
prospects from the show. As November approaches, you have a growing
list of meetings to schedule and leads to cultivate before the holidays
roll in and 2016 begins. So, what should you do next? What's the most
efficient and most effective way to connect?
a simple thank you email and passing leads on to sales just isn't
enough. Because salespeople get busy too, and sometimes leads can be
forgotten or even lost, it is essential that your email have the
relevance to really engage the prospective customer.
For just a bit more than Constant Contact, iContact, or similar services, you
can use marketing automation to send targeted, useful information to
your prospects, educate those prospects while they are in research
mode, and track their interests and levels of engagement. It
allows you to augment the work of your sales team and helps to shorten
sales cycles. The maxim, "People buy from people" remains true and the
use of automation lets you touch more people on a regular basis so
nothing falls through the cracks. Using automation is smart business.
It's your competitive advantage.
Find out how sales and marketing automation will help you exceed your goals. Click here to see a sample — find out how marketing automation changed everything for this small company.