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September/October 2015

Calrec Audio@FastandWide
New models for broadcasting are emerging from the practical implementation of the #AES67/#Ravenna standard.

Riedel Communications@TVTechnology Sept. 13
Best press kit ever! Yes, it's a USB stick #IBCShow #IBC2015.

Harmonic@RapidTVNews Sept. 13
IBC2015: @NASA, @HarmonicInc Launch North America's First Ultra HD Consumer Channel

Joseph Electronics@governmentvideo Aug. 26
@JosephElec Releases High-Density HD Signal Transport Over Fiber

IABM@TheIABM Sept. 8
IABM Member @Nexidia Honored With Technology and Engineering Emmy® Award

Wall Street Clients Win Big at IBC2015! more

'Tis the Season!
(To connect with all those IBC prospects)

With IBC2015 over, the race is now on to connect with all those new prospects from the show. As November approaches, you have a growing list of meetings to schedule and leads to cultivate before the holidays roll in and 2016 begins. So, what should you do next? What's the most efficient and most effective way to connect?

Sending a simple thank you email and passing leads on to sales just isn't enough. Because salespeople get busy too, and sometimes leads can be forgotten or even lost, it is essential that your email have the relevance to really engage the prospective customer.

For just a bit more than Constant Contact, iContact, or similar services, you can use marketing automation to send targeted, useful information to your prospects, educate those prospects while they are in research mode, and track their interests and levels of engagement. It allows you to augment the work of your sales team and helps to shorten sales cycles. The maxim, "People buy from people" remains true and the use of automation lets you touch more people on a regular basis so nothing falls through the cracks. Using automation is smart business. It's your competitive advantage.

Find out how sales and marketing automation will help you exceed your goals. Click here to see a sample — find out how marketing automation changed everything for this small company.

Ready to hear how we can generate some buzz for your company?

Please call or email us today.
Susan Warren
+1 (516) 982-3383


Media Relations · Content Marketing · Social Media Strategy · Brand Development