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JULY 2015

Timecode Systems — @TimecodeBuddy Jul 16
Checkout July issue of @inbroadcast, page 56. The wave is almost ready to fly the nest! more

Calrec — @TheIABM Jul 2
Al Jazeera upgrades Media Network with seven Calrec Apollo Consoles to create largest Hydra2 Network in the Middle East more

Volicon — @BroadcastBridge Jul 14
Volicon Observer Documents Shalini TV Operations more

SMPTE — @post_magazine Jul 21
@HPAonline to honor Leon Silverman with Lifetime Achievement Award more

Thomson Video — @BroadcastBridge Jun 23
ViBE 4K HEVC Encodes Live Tennis more

ChyronHego — @TVTechnology Jun 29
PAC-12 Networks Enhance Graphics With ChyronHego Paint more


Mid-Summer Marketing and PR Tips

Ah, summer. Exotic trips, kids in camp, long days, and bonfires. But let's not forget the other side... mosquitoes, bored kids, crowds, and trade show prep!

Yes, another IBC is upon you and, hopefully, the previews are done and submitted and worker bees are busy breathing life into all of the new products that we will see in September.

But even with a major trade show coming up, sales tend to be a little slower, giving you time to do a midyear review of your PR and marketing activities so far. Are you happy with how things are going? Are you showing up in the magazines as much as you'd like? How's the website? Is it doing all of the things it was designed to do? And, even though it's summer, are you keeping up with social media and blogging?

We find that it's always helpful to take a step back and try to take in the big picture of your marketing and PR efforts. Summer is a great time to re-examine and set goals for the remainder of the year. If it's broke, fix it! If it's not broke, how can you make it better? The great (and not-so-great) thing about Marketing and PR is that you're never, ever really done.

For IBC, with just over a little more than a month to go, use checklists to make sure you've got everything covered. By now, travel and hotels should be booked. Giveaways and press kit USB sticks should be ordered. Shipping should be arranged and recovery plans should be in place in case any of the above doesn't come off on schedule. You can never over plan for a major trade show!

Top 10 Things to do BEFORE a Trade Show


Ready to hear how we can generate some buzz for your company?

Please call or email us today.
Susan Warren
+1 516 982-3383


Media Relations · Content Marketing · Social Media Strategy · Brand Development