Mid-Summer Marketing and PR Tips
Ah, summer. Exotic trips, kids in camp, long days, and bonfires. But
let's not forget the other side... mosquitoes, bored kids, crowds, and trade show prep!
Yes, another IBC is upon
you and, hopefully, the previews are done and submitted and worker bees are busy breathing life into all of the new products that we will see in September.
But even with a major trade show coming up, sales tend to be a little slower, giving
you time to do a midyear review of your PR and marketing activities so far. Are you happy with how things are going? Are you showing up in the magazines as much as
you'd like? How's the website? Is it doing all of the things it was designed to do? And, even though
it's summer, are you keeping up with social media and blogging?
We find that
it's always helpful to take a step back and try to take in the big
picture of your marketing and PR efforts. Summer is a great time to re-examine and set goals for the remainder of the year. If
it's broke, fix it! If it's not broke, how can you make it better? The great (and not-so-great) thing about Marketing and PR is that
you're never, ever really done.
For IBC, with just over a little more than a month to go, use checklists to make sure
you've got everything covered. By now, travel and hotels should be booked.
Giveaways and press kit USB sticks should be ordered. Shipping should be arranged and recovery plans should be in place in case any of the above
doesn't come off on schedule. You can never over plan for a major trade show!
Top 10 Things to do BEFORE a Trade Show