April 2015

Brady Betzel ‏@allbetzroff Mar 30
Read his latest @postperspective review of @forscenepro's latest cloud based NLE update more

TV Technology @TVTechnology Mar 4
Calrec Audio Unveils New Console Core for Summa and Artemis Light and MADI Card more

Audio Media Intl @AudioMediaInt Feb 25
British Broadcast: @NUGENAudio creative/marketing manager Jon Schorah on why the market is very lively at the moment more

Ryan Salazar ‏@ryansalazar Mar 26
Digigram Marks 30 Years of Innovation With Launch of New Visual Identity more

TheIABM ‏@TheIABM Mar 27
IABM Member Dejero's Founder/CTO Bogdan Frusina to speak at NAB Broadcast Engineering Conference & 2 other sessions more

Top 5 things NOT to do in a trade show editorial meeting:

  1. Do not keep an editor waiting.
  2. Do not complain about the amount of coverage you get vs. your ad spend.
  3. Do not slam the competition . . . even if asked.
  4. Do not get involved in long/complex demos.
  5. Do not say anything to an editor that you wouldn't want him to repeat in a later meeting with your competitors.

The top 5 things to do!

  1. Relax — Smile!
  2. Empathize. Like all of us, the editors are on their feet all day and they're getting barraged by a lot of information.
  3. It's a good idea to have two presentations (long and short) ready to go. Come right out and ask them, "How much time do you have?" and go from there.
  4. Offer water . . . and, if possible, a place to sit down and talk. If you can bring things to them to show while they get off of their feet for a bit, it will be appreciated.
  5. Make sure they walk away with your press kit and business card.

Ready to hear how we can generate some buzz for your company?

Please call or email us today.
Susan Warren
+1 631 261-1013


Media Relations · Content Marketing · Social Media Strategy · Brand Development