A guy walks into the pub at Marsh Benham, outside Newbury, Berkshire, and orders a pint. He works for a company called Alpha Image that makes incomprehensibly sophisticated electronics gizmos for the broadcast industry. He’s American and so is the bartender, who has recently, and inexplicably, settled in Hungerford, just down the road.
Every company’s origin story begins in a pub, or should do really. Or in your parents’ garage if you’re underage or there’s no pub nearby. Just like every great idea starts off as scrawl on the back of a cocktail napkin, right?
The two guys chat. The bartender discovers that Alpha Image needs some help with marketing writing. The other guy learns that the bartender is an experienced writer for high-tech. They clearly need each other and exchange phone numbers scratched out on the back of napkins. “Call Graham at the office,” the guy says, “I’ll tell him to expect you.”
Wall Street Communications wouldn’t start for another five years, but that’s how founder Chris Lesieutre got started in broadcast technology PR back in 1991. A chance meeting in a pub called The Water Rat.
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